Robert F. Mager

Robert Frank Mager [meɪgɜ:] (June 10, 1923 – May 23, 2020) was an American psychologist and author. Concerned with understanding and improving human performance, he is known for developing a framework for preparing learning objectives, and criterion referenced instruction (CRI), as well as addressing areas of goal orientation, student evaluation, student motivation, classroom environment, educational change, performance technology, and instructional design.